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Renowned color commentator and MMA personality Joe Rogan has long been a prominent figure in the industry. His influence has soared even higher with the success of his "Joe Rogan Experience" podcast. Since its inception in 2009, Rogan, a comedian and UFC analyst, has interviewed a wide range of guests, from politicians to fighters. The podcast experienced a surge in popularity over the next decade, particularly on YouTube, until late 2020.
In a landmark move, Rogan signed an exclusive deal with Spotify to stream his podcast, reportedly worth $200 million, with an expiration set for 2024. Contrary to speculation, the show will remain on Spotify, as Rogan and the streaming service recently announced a new deal. According to reports, this new contract will see Rogan earn $250 million over three years, surpassing his previous agreement.
Unlike his previous exclusive deal, this new contract allows the "Joe Rogan Experience" to be posted on YouTube and other platforms. The Wall Street Journal revealed that Rogan will receive a guaranteed minimum from Spotify, as well as a share of ad revenue.
In an interview with Spotify, Rogan reflected on his podcasting journey, acknowledging his initial challenges and growth.
"I think podcasting is an art form, and I definitely sucked at it when I first started," he confessed. "I stumbled into this fantastic accidental education just by being interested in talking to people, and being fortunate enough that people want to listen."
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