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Ryan Garcia vs Gervonta Davis Generates 1.2 Million Pay-Per-View Buys, Oscar De La Hoya Reacts
The highly anticipated bout between Ryan Garcia and Gervonta "Tank" Davis did not disappoint, as it generated a massive 1.2 million pay-per-view buys and a gate of $22 million. While some may have been surprised by these numbers, Golden Boy Promotions CEO Oscar De La Hoya was not.
De La Hoya, who promotes Garcia, has long been a proponent of making the fights that fans want to see. He believes that if promoters can put together the right matchups, the fans will tune in, and the numbers will speak for themselves. That's precisely what happened with Garcia vs Davis.
The fight was not without its challenges, as Golden Boy has an exclusive content deal with streaming service DAZN, while Davis is promoted by Premier Boxing Champions, who have an exclusive content deal with Showtime. The fighters, promoters, and competing networks had to come together to hammer out a deal that worked for everyone.
But De La Hoya and Garcia were determined to make the fight happen, and their persistence paid off. Despite being dropped by Davis in the second round, Garcia put on a valiant effort, only to be put away with a well-placed body shot in the seventh.
The pay-per-view figure of 1.2 million buys was the largest since the initial meeting between Saul "Canelo" Alvarez and Gennadiy Golovkin in 2018, cementing the fight's status as a must-see event. The gate of $22 million was also the fifth largest in Las Vegas history.
De La Hoya is rightfully proud of his company's role in making the fight happen. He believes that Golden Boy has a unique ability to identify the best prospects and sell massive events at the top of the sport. And with fighters like Ryan Garcia in their stable, the sky's the limit.
Overall, the Garcia vs Davis fight was a huge success for everyone involved. The fans got the matchup they wanted, the fighters put on a great show, and the promoters and networks made a lot of money. It's a win-win for everyone, and it's a testament to the power of putting together the right fights.