The History OF Everlast : A Boxing Legacy


Everlast is a brand centered around combat sports and primarily boxing. If you think of a punching bag or boxing gym, you're probably already envisioning their brand on everything. The company was founded in the Bronx in 1910. They sell everything combat sports related from training equipment to apparel.


17 year old Jacob Golomb started Everlast as a manufacturer of swimwear. He wanted their swim suits to last longer than the ones he was using at the time. With their guarantee the suits would last longer than a year, their brand was named - Everlast. In 11917 they started producing equipment for boxing. Jack Dempsey heard of their quality swimsuits and asked if they could make headgear that would last more than 15 rounds.


Golomb passed away some 40 years later and was succeeded by his son Daniel, as the leader of Everlast. Daniel made moves to increase the size of their logo for brand recognition, making it visible on televised events. Everlast has gone through many equity sales and acquisitions to get where it is today.


Everlast equipment is still made in America! Their factory located in Missouri. They've sponsored Muhammad Ali, Sugar Ray Leonard, and Joe Frazier to name a few. They're arguably the most iconic sporting brand on the market. Their quality is unparalleled.

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