The Influencer Boxing Era Was a Repeat of the Old 80s Celebrity Boxing Events This Time with YouTubers and It Too Shall Pass
- Eric J Herrholz
- 3 hours ago
- 4 min read
The rise of influencer boxing has been impossible to ignore. Over the past few years, YouTubers and social media stars have stepped into the ring, drawing massive attention and millions of viewers. But if you look back, this isn’t a new phenomenon. The influencer boxing era is essentially a modern replay of the celebrity boxing craze from the 1980s. Just like then, it’s a spectacle that grabs headlines and entertains fans for a while, but it’s unlikely to last forever.
What Was Celebrity Boxing in the 80s?
Back in the 1980s, celebrity boxing was a popular form of entertainment. Actors, musicians, and other famous personalities would train for a few weeks and then face off in the ring. These events were more about showmanship than serious competition. The fights were often staged or heavily promoted to maximize drama and ticket sales.
For example, in 1981, the famous fight between Muhammad Ali and Antonio Inoki blurred the lines between sport and entertainment. Around the same time, other celebrities took part in boxing matches that were broadcast on TV, drawing large audiences who wanted to see their favorite stars in a new light.
The 80s celebrity boxing events were a mix of spectacle, curiosity, and sometimes genuine competition. But ultimately, they were a fad that faded as the novelty wore off and fans returned to traditional boxing.

How Influencer Boxing Mirrors the 80s Celebrity Boxing
Today’s influencer boxing is strikingly similar to those 80s events. Instead of actors and musicians, the fighters are YouTubers, TikTok stars, and other social media personalities. They train for a few months, hype their fights on social media, and then step into the ring for a highly publicized event.
The goal is the same: to entertain and attract viewers who might not normally watch boxing. These matches often feature trash talk, dramatic entrances, and storylines that keep fans engaged. The fights are less about technical skill and more about the personalities involved.
For example, the KSI vs. Logan Paul fights brought millions of viewers worldwide. These events generated huge pay-per-view numbers and social media buzz, proving that influencer boxing can be a lucrative business. But just like the 80s, the focus is on spectacle rather than sport.

Why Influencer Boxing Will Eventually Fade Away
While influencer boxing has enjoyed a surge in popularity, it’s important to remember that trends like this rarely last forever. The 80s celebrity boxing craze eventually died down because fans wanted more authentic competition and real athletes in the ring.
Here are a few reasons why influencer boxing might follow the same path:
Lack of Long-Term Athletic Development: Most influencers don’t have the years of training that professional boxers do. This limits the quality and competitiveness of the fights.
Audience Fatigue: The novelty of watching internet personalities box will wear off. Fans may lose interest once the initial hype fades.
Return to Traditional Combat Sports: Hardcore fans of boxing, MMA, and bare-knuckle fighting prefer genuine competition. They will likely return to watching professional athletes.
Regulatory and Safety Concerns: As influencer boxing grows, so do concerns about fighter safety and proper regulation, which could limit future events.
The phrase “it too shall pass” fits perfectly here. Influencer boxing is a flash in the pan, a fun diversion that won’t replace the core combat sports that fans love.
What This Means for Combat Sports Fans and Platforms Like FIGHT.TV
For fans of boxing, MMA, and bare-knuckle fighting, influencer boxing is an interesting side show but not the main event. Platforms like FIGHT.TV have a unique opportunity here. They can capitalize on the influencer boxing buzz to attract new viewers, but their real strength lies in offering authentic combat sports content.
FIGHT.TV aims to be the ultimate global hub for combat sports fans. This means providing a vast library of boxing, MMA, and bare-knuckle content that keeps enthusiasts engaged long after the influencer boxing hype fades. Promotions can stream their shows on FIGHT.TV to reach a dedicated and knowledgeable audience.
Here are some practical ways FIGHT.TV and similar platforms can benefit:
Leverage Influencer Events to Gain New Subscribers: Use influencer boxing to bring in casual viewers who might then explore traditional combat sports.
Highlight Real Athletes and Competitions: Showcase the skill, dedication, and drama of professional fighters to build long-term loyalty.
Offer Exclusive Content and Behind-the-Scenes Access: Give fans more than just fights—training footage, interviews, and expert analysis.
Create Community Engagement: Build forums, live chats, and fan events to keep the audience connected.
By focusing on quality and authenticity, platforms can ensure they remain relevant even as trends come and go.
Looking Ahead: The Future of Combat Sports Entertainment
Influencer boxing has shown that there is a market for crossover entertainment in combat sports. It has introduced new fans to the excitement of the ring and brought fresh energy to the scene. However, the future will likely see a balance between spectacle and sport.
Traditional boxing, MMA, and bare-knuckle fighting will continue to dominate because they offer real competition and athleticism. Influencer boxing might evolve into a niche or occasional event rather than a mainstay.
For fans, this means more options and more ways to enjoy combat sports. For fighters and promoters, it means adapting to changing tastes while preserving the integrity of the sport.
In the end, influencer boxing is a chapter in the long story of combat sports entertainment. It’s a reminder that while trends come and go, the core passion for fighting and competition remains strong.
If you want to stay updated on all things combat sports, including influencer boxing and professional fights, check out FIGHT.TV for the latest events and exclusive content.


